Director of Business Applications
Competitive Package
USA
Swedish firm can now wrap your Android games in flexible retailing goodness.
Says if five games are pre-loaded on a device, at least one will be bought within a year.
Nordic payments firm PayEx leads the new round.
Operator follows successful trial of 'Flexion' of preloaded games with full roll-out.
Embedded games will be wrapped with Flexion technology to encourage trials and purchases.
New concept, Flexion, embeds on-device portal features within the game download itself.
