Yahoo's top ten mobile searches of 2012: Olympics takes the gold medal | Social Media | Mobile Entertainment

Yahoo's top ten mobile searches of 2012: Olympics takes the gold medal

Jessica Ennis London 2012
Zen Terrelonge

by

Social / Yahoo / December 27th 2012 at 12:30PM

Search engine reveals the trends that got web users surfing via smartphones and tablets.

Ofcom recently declared that the UK has passed Japan as the world leader of mobile web use, with 16 per cent of total web traffic in Britain coming from mobile devices.

Now, Yahoo has released the UK Year in Review for 2012, which reveals the social trends, news, and fads that users searched for from their mobiles throughout the year.

The London 2012 Olympics was the most popular item, with Apple's iPhone 5 in second place.

Check out full top ten below.

Top Mobile Searches on Yahoo! UK in 2012

1.    Olympics
2.    iPhone 5
3.    Premier League
4.    Liverpool FC
5.    Manchester United
6.    Fifty Shades of Grey
7.    April Jones
8.    Euro 2012
9.    Wimbledon
10.  Leeds United

Meanwhile, the Kindle, iPad, and iPhone 5 found their way into the top ten across overall search, which included desktop browsing.

Nick Petche, Senior News Editor, said: “2012 was clearly the year of sport, with Brits swept up by the excitement of the London Olympics online. Gadget geeks searching for the latest iPhone and iPad saw technology searches hit the news headlines as well as our most searched list overall.

"However the newcomer to the search charts was Kindle - no doubt fuelled by its latest incarnation which introduces a full colour HD screen and video. It was also helped by the fascination around e-books, particularly the bestseller Fifty Shades of Grey."

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