Japan-based partnership launched to increase retention and engagement.
Kiip is a mobile monetisation service designed to make brands, developers and consumers one happy family.
Users of Kiip-enabled apps and games are spontaneously provided tangible or digital rewards from brands in exchange for achievements, so everyone wins; brands gain exposure, developers build loyalty and customers get free stuff.
Kiip's new Yahoo Japan deal will see its rewards scheme built into the company's iOS and Android apps, marking the first time the Yahoo Japan has used a third-party platform on its services.
Yahoo already offers customers the 'T Points' loyalty service, which boasts 46m active unique members, 58,000 shop partners and 100 companies - Kiip will be integrated into the mix.
As for Kiip, the network reaches 75 million users a month across over 1,100 partnering apps, with more than 115 brands including 7-Eleven, Amazon, Ford, McDonald's and more on-board.
Brian Wong, CEO and co-founder of Kiip, said: "This showcases Kiip's continued trek in our diversity of moments throughout the day beyond gaming, as we begin to own more and more of the moments occurring in consumers’ everyday lives.
"The huge inroads we are making in Japan have been fuelled by our relationship with our strategic investor Digital Garage, and this partnership underscores Yahoo’s commitment to owning individual moments in mobile.
"With more than one in every three people in Japan actively using T Points, this integration is a massive achievement for Kiip, and we anticipate this will turbo-boost our growth internationally."
We recently spoke to Wong who said: "With brands' great power comes great responsibility."