VIDEO: Twitter launches Instagram-inspired photo filters | Social Media | Mobile Entertainment

VIDEO: Twitter launches Instagram-inspired photo filters

Twitter filters
Zen Terrelonge

by

Social / Twitter / December 11th 2012 at 3:00PM

Much discussed feature arrives amid ongoing battle with Facebook-owned Instagram.

Instagram is designed for sharing photos and Twitter is primarily tailored for word-based posts, so you'd think there wouldn't be any animosity between the two platforms.

You may even think that finding Instagram images in Twitter timelines would complement both platforms, but seemingly the firms disagree, which has prompted the mini-blog to partner with photo-editing SDK Aviary to introduce a photo filter feature to Android and iPhone apps.

The new update will allow users to crop, adjust, and add one of eight filters to images before tweeting them, a move directly aimed at rendering Instagram to the scrap heap.

Twitter's first Instagram-based snub came back in July when the firm announced that it was restricting APIs, while Instagram has since blocked users from posting to its newfound rival.

Instagram now has more than 100m users, but it will be interesting to see if growth starts to slow now that Twitter has decided to go head-to-head.

Check out Twitter's new photo filters feature in the video below.

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