The Middle East becoming more technologically modernised.
MobileBits-owned marketing and engagement network Samy, announced that it has finalised an exclusive multi-year agreement with Ignivia Technologies to provide services in Turkey, the United Arab Emirates (UAE), Kuwait, Bahrain, Qatar, Oman, Saudi Arabia, Jordan and Lebanon.
American product Samy connects merchants and shopping centres to new and existing customers offering a quick way to interact with them pushing interesting points of sale, gift cards, mobile offers, and loyalty systems and more.
A recent demonstration of Samy's usage was for the Sarasota Film Festival 2013, which pushed deals to attendees.
There have been significant moves in the Middle East to indicate a technological advancement over the last year, with an increase in tablet sales plus an interest from companies such as Orange and Twitter to introduce more services in that part of the world.
Yousef Shreim, president of Igniva Technologies, said: "The Middle East has emerged as a hotbed of technology initiatives given the aggressive modernisation projects being undertaken across the region.
"We view this as a very important strategic move that will strengthen both MobileBits and Igniva Technologies' presence in the region."
The move to the Gulf states could prove a smart one for Samy, as consultancy AT Kearney says four of those states are in the top 20 countries of the 2013 Global Retail Development index.