Third parties asked to change their Instagram-inspired monikers within a 'reasonable period'.
Instagram has updated its 'Instagram Brand Guidelines' policy to restrict connected apps from featuring the word 'Insta' or 'Gram' in their names, TechCrunch reports, which is likely to leave developers fuming.
The Facebook-owned company doesn't offer users the ability to repost photos or privately message followers, although apps like InstaRepost and InstaMessage do, and ultimately enrich the photo-sharing mobile social network.
Additionally, use of 'Insta' and 'Gram' in app names will catch the eyeballs of Instagrammers and make it easier to distinguish them in app stores, but Instagram is more interested in preserving its brand identity.
Instagram has been emailing developers, with Luxogram receiving the following: "We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.
"As we hope you can appreciate, protection of its well-known trademarks is very important to Instagram. As we have clarified in the new guidelines, use of “INSTA” and “GRAM” for an application that works with Instagram is harmful to the Instagram brand. It is important that you develop your own distinctive branding for your applications, and use Instagram’s trademarks only as specifically authorised under our policies."
Developers are expected to respond to the email within 48 hours and will be given a 'reasonable period' to make the necessary changes to their names.