And they're decreasing the use of filters.
MIT is working on a chip to improve mobile photography and reduce the need for third party editing apps, but Instagram continues to experience widespread adoption with 90m monthly active users, 40m photos a day, 8,500 likes a second and 1,000 comments per second.
It's no secret that the Facebook-owned network is also a playground for brands in addition to the public, with National Geographic ranking as the number one user, while London Fashion Week incorporated the platform into its mobile marketing last week.
Back in August, Simply Measured found that 40 per cent of the world's top brands were using Instagram, which has now risen to 59 per cent.
Unsurprisingly, Facebook and Twitter are the two leading social networks for brands, followed by Google+, Pinterest, and Instagram. That said, it's important to highlight that Instagram was a mobile-only medium until very recently, and photos can still only be uploaded from smartphones and tablets.
Another interesting highlight is the use of filters declining to 40 per cent from 60 per cent in November 2012, though consumer engagement is higher on photos with filters.