Powered by last year's acquisition of Snapseed.
Retro photo app Instagram has a 100 million strong user base, which has inspired a number of companies to introduce copycat solutions. In December, Twitter enhanced its word-based social platform with a similar photo suite, while Google+ has now followed suit by adding filters and more to iPhone and Android apps.
Google wants to encourage users to make edits in-app rather than using third party tools, offering access to cropping, rotations and filters like Drama and Retrolux. It also enables saturation, contrast, and brightness adjustments with finger slides, while a single tap allows the user to compare the edited pic with the original.
The move comes after Google bought photo-editing specialist Nik Software, the creator of the Snapseed photo app, which powers the new Google+ image solution.
Other new features in the update allow users to share their whereabouts in real-time, enhanced community management and more.