Wi-Fi network hits new heights during the festive season.
The 2012 Christmas period proved to be a particularly bust time for UK-based Wi-Fi network The Cloud, after it was revealed that its traffic levels hit record highs during the festive season.
With hotspots in all manner of public places across the UK, Wi-Fi usage on Christmas Eve, Christmas Day and Boxing Day was three times higher than it was the previous year. And with over 60 million Brits connected to Wi-Fi this Christmas, the amount data downloaded over the three days has increased ten-fold since 2009.
The busiest day for Wi-Fi traffic over the Christmas period was Christmas Eve - a fifth higher than an average weekday and four times higher than the previous Christmas Eve - as millions of mobile users across the UK hit both the high streets and pubs with their devices at the ready. Unsurprisingly, this traffic peaked at around midnight, when people began updating their Facebook status and tweeting furiously in order to convey their festive cheer.
While Christmas Day saw an inevitable slump in Wi-Fi usage, Boxing Day experienced resurgence in connectivity, with many continuing to celebrate the season of good will by hitting the pubs and enjoying the busy Boxing Day football fixtures.
Vince Russell, managing director at The Cloud, said: "We used to think Christmas would be a relatively quiet time on our network, but that isn't the case any more. Even on Christmas Day, our pub hotspots are heavily used. And when the high streets are busy - as they are for last-minute shoppers on Christmas Eve and bargain-hunters on Boxing Day - the increase in traffic is considerable.
"The reality is that Wi-Fi has become a vital part of the shopping experience now - allowing people to browse the wider internet while in-store to view the shop's full range and product availability, search for reviews and update their social media pages with details on what they've bought."