Play.com Facebook page accounted for sales of £2m in 2011 | Social Media | Mobile Entertainment

Play.com Facebook page accounted for sales of £2m in 2011

Play.com Facebook page accounted for sales of £2m in 2011
Zen Terrelonge

by

Social / Facebook / August 21st 2012 at 3:11PM

Entertainment brand's social wall encourages 24 per cent of spends.

Last month, interesting stats surfaced to show premium Facebook ads boost ASOS sales by 130 per cent.

Now, fellow online retailer Play.com says its Facebook arm also drives profits, bringing in £2 million worth of sales in 2011, which have surged by 80 per cent in a  year.

In fact, its page is so significant that those who 'Like' it spend 24 per cent more than those who haven't, demonstrating that you don't have to pay for premium ads to engage with users.

Additionally, those that make their debut Play buy through Facebook are more likely to spend almost a third more than an average shopper in a year.

Adam Stewart, Play.com’s marketing director, said: "It’s not just about increasing sales through our Facebook fans; we see social channels as being a huge part of engaging and rewarding our fans."

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