Describes the timed media-sharing service as an "interesting privacy phenomenon."
The saying 'treat them mean, keep them keen' seems to work wonders for Snapchat, as Facebook founder Mark Zuckerberg still has love for the startup – despite it rejecting a $3 billion acquisition deal.
The social network's chief spoke at Stanford University, TechCrunch reports, with Zuck saying: "I think Snapchat is a super interesting privacy phenomenon because it creates a new kind of space to communicate which makes it so that things that people previously would not have been able to share, you now feel like you have place to do so."
Facebook, of course, is all about sharing everything with everyone – cover photos, for example, cannot be hidden from prying eyes and are open to all and sundry.
Suggesting his company will support Snapchat-like creativity, he continued: "And I think that’s really important and that’s a big kind of innovation that we’re going to keep pushing on and keep trying to do more on and I think a lot of other companies will, too."
But whether said push will mean acquiring Snapchat by offering more money or creating a similar product remains unclear. After all, Facebook-owned Instagram now has Instagram Direct to let users share content in secret.
Alternatively, it could mean giving its Snapchat-esque Poke app a harder and faster marketing prod.
In other news, Facebook has just acquired digital discussions company Branch Media to start a new Conversations division.
Maybe they'll be limited to ten seconds.