Facebook mulling purchase of face recognition firm | Social Media | Mobile Entertainment

Facebook mulling purchase of face recognition firm

Facebook mulling purchase of face recognition firm
Tim Green

by

Social / Facebook / May 28th 2012 at 4:46PM

Eyeing Face.

The blogosphere is alive with reports that, a week after the IPO frenzy, Facebook is still hot on the acquisition trail.

It's far from the first time the social media giant has been linked with Israeli Face.com, which develops facial recognition software and is behind the Photo Tagger and KLIK apps.

It also offers an API so that third party developers can roll face recognition into their products.

The whole image recognition thing is heating up as handset firms and OTT players consider ways to make the user experience on mobile more friendly. It's used, for example, as an alternative to user PIN on the Nexus phone.

Photo tagging is, of course, a huge part of Facebook's appeal, and given that it's just acquired Instagram, any improvement in its imaging capabilities would be welcome.

Face.com has played down the rumours.