Facebook mobile ad revenues more than triple in a year | Social Media | Mobile Entertainment

Facebook mobile ad revenues more than triple in a year

Facebook mobile ad revenues more than triple in a year
Zen Terrelonge

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Social / Facebook / October 31st 2013 at 10:21AM

Perhaps unsurprising as the company heads towards one billion mobile monthly active users.

Facebook has released its Q3 results ending September 30th, which show mobile monthly active users have grown 45 per cent year-on-year to reach 874 million, while mobile daily actives hit 507 million.

Comparatively, overall monthly active users are at 1.19 billion at an 18 per cent year-on-year growth and overall daily actives are at 728 million at a 25 per cent rise.

Given the surge in users, the social network's advertising revenue has risen 66 per cent year-on-year to reach $1.8 billion and mobile accounts for 49 per cent of the sum, up from 41 per cent in Q2, and 14 per cent in Q3 2012.

Total revenue for the quarter, meanwhile, hit $2.02 billion at a 60 per cent increase on $1.26 billion in Q3 2012.

Mark Zuckerberg, founder and CEO, Facebook, said: "For nearly ten years, Facebook has been on a mission to connect the world. The strong results we achieved this quarter show that we're prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy."

He is, of course, referring to the Internet.org scheme, which has been launched with Samsung, Opera, Nokia and more, a union devised to offer the rest of the world access to the internet.

Elsewhere, Facebook reported a 45 per cent rise in costs and expenses, which was prompted by infrastructure and increased staff numbers.

If a new report is anything to go by, that expense could increase significantly soon as the company is rumoured to be making a bid for BlackBerry.