Mobile Privacy Demystified
Author: StrikeAdPublication date: Mar 30th, 2012
Mobile privacy is in the news again after Apple started banning apps that use UDIDs to track app users.
So what are the big issues facing developers, publishers and advertisers? And how can they optimise networks and improve targeting without using the UDID?
In this report, the UK-based demand-side mobile ad specialist StrikeAd provides some answers.