Mobile payment and crediting
Author: OpenMarketPublication date: Sep 27th, 2011
M-commerce is big business in the UK with approximately 18.8 million mobile consumers now purchasing physical goods and services online via their mobile phones.
At the same time, however, only around 20% of the UK’s top retailers have a mobile-optimised version of their website, meaning that many brands are missing out on the opportunity to properly engage with this burgeoning market and boost revenues.
mobileSQUARED surveyed 1,000 mobile users for OpenMarket across the UK to gauge their perception of brands that use mobile payments and mobile crediting, how they would like to make use of these services and what they view as most important to build increase interaction between the brand and the mobile consumer.
Key findings from the survey show that almost 55% of respondents thought that providing credit/debit card information through their mobile phone was a disincentive to making a mobile purchase, while 24% preferred micropayments to be automatically charged to their mobile phone account.
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