Reports
Mad report: Mobile network insights
Author: MadvertisePublication date: Feb 15th, 2012
European advertising network madvertise and app guide AppZapp have compiled their first report for 2012, which examines the trends across Apple's App Store for UK users in 2011.
The 'mobile network insights' report covers the battle between iOS and Android, app developments across Britain and Europe, as well as the top mobile advertising verticals.
How to create your own apps business
Author: IntelPublication date: Jan 25th, 2012
Intel authored this report to provide developers with creative, commercial and technical tips on how to make money from apps. There's plenty of general help in this 30 page white paper, plus specific advice on how to submit apps to Intel's own AppUp service.
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Distimo - Full Year 2011
Author: DistimoPublication date: Jan 20th, 2012
Everything you need to know about the world's major app stores is contained in Distimo's 2011 year round up. There's stuff here on number of apps released, proportion of freemium, revenue generated and more. And the report covers Amazon Appstore, Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Phone 7 Marketplace.
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The BuzzCity Report - Vol 2, Issue 1, Jan 2011
Author: Buzz CityPublication date: Jan 17th, 2012
The latest report frokm Singapore-based Buzz City. This ad network is in the global top tier, but has an especially deep footprint in emerging markets. This 36 page report rounds up the market shares for OSs and handsets in these territories, and also gives data on ad impressions.
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The BuzzCity Report - Oct 2011
Author: Buzz CityPublication date: Jan 11th, 2012
Singapore-based Buzz City is in the top tier of global mobile ad networks, but has an especially deep footprint in emerging markets. This 30 page report rounds up the market shares for OSs and handsets in these territories, and also gives data on ad impressions.
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adsmobi: The United Smartphones of America
Author: Publication date: Jan 11th, 2012
adsmobi is a preferred partner of Smaato and is now one of the world's fastest growing mobile ad networks. Its new report provides data on many aspects of the US mobile scene, including market shares for phones and OSs, ad revenues, mobile internet usage rates and more.
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Millennial Media: Mobile Mix Report Nov 2011
Author: Millennial MediaPublication date: Jan 11th, 2012
The November edition of Millennial Media's Mobile Mix report highlights the latest market shares for mobile devices and OSs. It also contains a special spotlight on developments with Amazon Kindle.
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Millennial Media: Smart Report Nov 2011
Author: Millennial MediaPublication date: Jan 11th, 2012
The latest edition of Millennial's round up of advertiser activity looks at campaign objectives and the most popular post-click activity. You download other Millennial Reports here.
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Book Apps 2011
Author: Stuart DredgePublication date: Nov 7th, 2011
This ME report, written by Stuart Dredge, examines the market forces, startups and hit products shaping the book app space.
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Mobile payment and crediting
Author: OpenMarketPublication date: Sep 27th, 2011
M-commerce is big business in the UK with approximately 18.8 million mobile consumers now purchasing physical goods and services online via their mobile phones.
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