Pizza Hut, Moderati among MMA Award winners

The Mobile Marketing Association (MMA) has confirmed the winners of its Fifth Annual Global Mobile Marketing Awards.

The MMA says it received hundreds of submissions in 12 categories from companies across the globe.

Winners are selected by the MMA Awards Selection Committee comprised of execs from wireless carriers, technology and content providers, agencies and industry publications.

Mike Wehrs, president and CEO of the MMA. “We congratulate this year’s winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel’s evolution in the years to come.”

The 2009 MMA award winners, by category and region, are:

Mobile Display Campaign

North America
Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America
Trident Fresh, F.biz

Europe, Africa and Middle East
LMfootball.mobi, Livemobile (Pty) Ltd
Soccer stars in your pocket, Mobiento

Asia Pacific
PUMA F WAN, PHONEVALLEY

Global
The Virtual Zippo Lighter App, Moderati, Inc.

Mobile Messaging Campaign

North America
Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Central & Latin America
Carefree Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East
Kraft Foods Turkey / Patos, Mobilera

Asia Pacific
Because We Can, The Hyperfactory

Global
Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technology Campaign

North America
Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America
Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East
Fanta More Play, The Hyperfactory

Asia Pacific
Cadbury Be The Gorilla, The Hyperfactory

Multi -Mobile Channel Campaign

North America
Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Central & Latin America
ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech

Europe, Africa and Middle East
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Asia Pacific
Sony Quantum Code, AURA Interactive

Global
Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Mobile Social Media Campaign

North America
Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa and Middle East
The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific
Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign

North America
UPS jobs - Problem Solved, UPS & TMP Worldwide

Central & Latin America
TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East
Who Killed Summer 09 (Vodafone Group), OMD Mobile
 
Asia Pacific
Go For It, Tribal DDB India

Global
Ad Council That’s Not Cool, R/GA

Best Mobile Campaign Overall: (three-way tie)
TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
Who Killed Summer 09 (Vodafone Group), OMD Mobile

The award winners for the 2009 MMA Industry Awards are:

Mobile Innovation: Creativity
SMS 2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S.

Mobile Innovation: Reach
SCORECENTER, ESPN

Social Impact
Text ALIVE Mobile Donations, Mobile Accord Inc.

Award for Overall Excellence
Fanta Stealth Sound System, Ogilvy Advertising

The award winners for the 2009 MMA Academic awards are:

Academic of the Year Individual
Margherita Pagani, Bocconi University

Academic of the Year Institution
Ball State University, Ball State University