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The average iPhone user has spent $80 on apps

Monday, 7th September 2009 at 10:52 am

The average iPhone user has spent $80 on apps

But AppsFire's survey indicates a lot of developers aren't getting a share of it.

A survey of 1,200 iPhone owners commissioned by US firm AppsFire claims that the average owner has downloaded 65 apps for their device, spending around $80 in total.

65% of the apps those surveyed had installed were free, while the average price paid for premium apps was a mere $1.56 - something that tallies with the official App Store chart.

But here's a stat that shows that there are many losers from the fierce competition on the App Store: those 1,200 users had only installed 15,000 unique apps on their devices.

Taking Apple's most recent figure of 65,000 total iPhone apps, that means 50,000 that failed to register with this particular sample. A long no-sale tail if ever we saw one.

AppsFire does some sums, and calculates that the total paid iPhone app market so far equals $3.3 billion dollars: which would mean around $2.3 billion for developers, and $1 billion for Apple.

You can read more on the survey at AppsFire's blog.


http://www.mobile-ent.biz/news/34261/The-average-iPhone-user-has-spent-80-on-apps

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