MWC: dotMobi's Instant Mobilizer

dotMobi, guardian of the .mobi internet domain, has unveiled its Instant Mobilizer - a service it says gives small-to-medium sized businesses (SMBs) the ability to create mobile websites without development effort.

The software works by taking existing PC-based site assets and creating a mobile-ready version that it claims will work on any phone, across any network.

Changes to the PC Web site are dynamically updated on the mobile site once it's created.

SMBs and individuals interested in mobilising their existing sites need to visit one of dotMobi's domain registrar partners who are offering Instant Mobilizer to sign up for the service and a .mobi domain.

Trey Harvin, CEO of dotMobi, said: “Instant Mobilizer gives business owners the ability to differentiate themselves in a tough market – at an affordable cost. There's no development effort with Instant Mobilizer. It automatically integrates high-end features like map directions and phone numbers formatted for one-click calling directly to a business.”