HelloKitty now on iPhone

Mobile content provider FunMobility has inked a deal to offer SANRIO characters Hello Kitty, My Melody, Badtz-Maru, Chococat, Deery-Lou, Tuxedo Sam, Little Twin Stars, Cinnamoroll and Pochacco to iPhone users.

The content will be made available through a HelloKitty wallpaper application available on Apple's App Store, priced at $4.99.

For the unitiated, HelloKitty started life in Japan some 30 thirty years ago as a stationary collection and has since mushroomed into an internally famous lifestyle brand.

Adam Lavine, CEO of FunMobility, said: "Like SANRIO, FunMobility has a very strong connection with teen and youth audiences and we each understand pop-culture phenomena as it relates to mobile consumer demand... we look forward to a long and lasting relationship with SANRIO for its mobile distribution needs down the road."