Clickatell clinches four mobile social network deals

The aim is to improve customer acquisition and the overall “stickiness” of their communities. They will use SMS for authentication, message alerts and text reminders to log in when they have been inactive, or when they have messages that haven’t been read.

Clickatell’s APIs and developer tools provide one central point to integrate SMS capabilities into existing or new offerings. It claims to reach over 700 networks in more than 200 countries around the world.

 “Clickatell provides social networking companies something that they have never had before – proven reliable global text messaging delivery that is rapidly and easily deployable across every type of mobile social messaging situation,” commented Pieter de Villiers, CEO of Clickatell. “Our customers understand that mobile is the place to start when delivering social networking.”