Blyk unveils online information trove

Its new “One Stop Shop” offers an information domain for advertisers and agencies with regularly updated insights and case studies, insight into Blyk’s member base, guidance on how to start and maintain a Blyk campaign and campaign results from brands including Penguin, COI, L’Oreal, Boots and Brylcreem.

Shaun Gregory, UK CEO, Blyk, said: “This site tells advertisers and agencies everything they need to know about Blyk as an effective youth media channel. Within the different sections of the site, readers can find out for themselves how to use Blyk as a stand-alone channel or complementary media within the rest of their communications mix.”

To complement the launch Blyk is offering Blyk Breakfasts for advertisers and agencies from 17th June.

Blyk is a network for 16-24 year olds that offers free calls and text and is funded by advertising. It launched last September and has 100,000 subs.