SumUp makes aggressive mobile payments attack into three new countries | Mobile Payments | Mobile Entertainment

SumUp makes aggressive mobile payments attack into three new countries

SumUp makes aggressive mobile payments attack into three new countries
Zen Terrelonge

by

Payments / November 14th 2012 at 12:30PM

Services and offices open up in Italy, Spain, and the Netherlands.

The battle for supremacy in the mobile card reading space continues, as multiple firms enter the market with the hope of enticing sole traders into accepting plastic transactions via a plug-in dongle.

iZettle is trying to emulate Square's Stateside success in Europe, but UK-based SumUp is looking to tread on the Swedish firm's toes.

Just last week, three-month old SumUp introduced a mobile payments API for third parties to accept transactions directly through their own Android and iOS apps, and now announces an international expansion into Italy, Spain and the Netherlands.

The new countries will join the UK, Ireland, Germany, and Austria, while HQs will be opened in Milan, Madrid and Amsterdam, now giving it 'the world’s largest international footprint of any mobile point-of-sale operator.'

Daniel Klein, CEO of SumUp, said: "With today’s move into Italy, Spain, and the Netherlands, we are going farther than ever towards meeting this demand. We are also proud to move farther and faster than any of our competitors have gone to date.

"Quite simply, we are ready and willing to put our resources into servicing an additional three markets – and look forward to expanding into even more markets in the future."

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