Visa to go mainstream with mobile payments | Mobile Payments | Mobile Entertainment

Visa to go mainstream with mobile payments

Visa to go mainstream with mobile payments
Daniel Gumble


Payments / NFC / February 15th 2013 at 3:47PM

NFC service to be expanded throughout 2013.

Visa has revealed that it will be bringing its mobile payments services to the mainstream this year, citing mobile as its “immediate priority.”

The payment firm is aiming to help the UK leapfrog Poland to become Europe’s leading mobile payments market in Europe. 

Yesterday’s (February 14th) Westminster eForum event saw Visa UK and Ireland managing director Marc O’Brien announce that the compnay was making multiple efforts towards a “mainstream launch” of contactless and mobile payments in the UK.

Furthermore, O’Brien revealed that Visa is currently working with top Android device manufacturers, along with Telefonica and Vodafone, to establish the requisite security standards for NFC payments.

Last year, mobile payments trials were put in place during the Olympic Games whereby sporting VIPSs were given NFC-enabled smartphones in a bid to raise awareness.

“Building momentum from the Olympic Games, we’re looking to roll out of the [contactless payment] cards and handsets this year,” O’Brien said. “We’re also working on a digital wallet for cloud-based e-commerce and that’s coming here too this year.”

According to Visa, just 17 per cent of smartphones in the UK are currently NFC-enabled; a figure, which the company expects to reach upwards of 70 per cent by 2017.

* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook.