txtNation and RapidNFC to offer direct carrier billing via NFC | Mobile Payments | Mobile Entertainment

txtNation and RapidNFC to offer direct carrier billing via NFC

txtNation and RapidNFC to offer direct carrier billing via NFC
Daniel Gumble

by

Payments / NFC / April 18th 2013 at 12:01PM

New partnership sees introduction of Payforit via NFC launcher.

Mobile aggregator txtNation has partnered with RapidNFC to become the first to offer direct carrier billing using NFC technology.

By scanning NFC tags with one’s smartphone, users will launch a tailored payment interface, whereby they confirm their payment and are subsequently billed. Those using Wi-Fi, rather than their mobile data plan, will be prompted to enter their mobile number to complete the payment.

The NFC tags can be incorporated into a wide range of products, such as stickers, smart posters and wristbands, as well as promotional items, including pens, key fobs, bar mats and various other merchandise.

With no signup process in place, and without the additional linking of a phone to a bank account or card payment, users can be billed with txtNation’s solution with a simple tap and a one-click confirmation on a mobile web page. The user is then charged securely to their mobile contract or pay as you go balance.

The new service works in any country where carriers support MSISDN pass-through and is already proving popular in terms of charity donations, and has the potential to expand into event ticketing and tangible items.

To kickstart the initiative, txtNation have been trialling it with Payforit, one of the UK’s latest direct carrier billing schemes.

txtNation director and co-founder Jon Rowsell, commented: “It’s great to be first to market with this. It's something we've been conceptualizing for a while and to be able to finally offer NFC, combined with carrier billing, for those early end user and merchant adopters, means that anyone with an NFC-enabled phone in the UK can use this. More and more phones are coming with NFC enabled, and clients are wanting to take advantage of this impressive technology.”

He continued: “It is expected that NFC will become a mass market payment system, with the likes of weve.com or Visa’s payWave app coming on stream. txtNation’s solution, however, is available today without the need for further consolidation in the market or increased cooperation between operators. txtNation has pioneered mobile billing and messaging over the past ten years and is proud to be at the forefront of what promises to be a popular payment method.”

Meanwhile, Phil Coote, CEO of RapidNFC, added: “We’ve been approached by a number of clients looking for a quick and simple way of making NFC payments, and to date we haven’t been able to recommend anything as there has been nothing in the market worth shouting about. When txtNation approached us with this concept we immediately knew this was going to be a ground-breaking product, and set to work on a prototype. The result is fantastic, nothing like we have seen before and so easy for clients to deploy to accept payments from not only all those with NFC on their handsets, but anyone with a mobile Internet browser.”

txtNation is currently offering businesses interested in the service the chance to try it for free by sending an NFC payment sticker to their door. By emailing sales@txtnation.com with your company name, postal address and where you would like to deploy NFC billing, and txtNation will deliver an NFC tag pre-encoded with its new billing solution.

* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook.