Isis mobile payments launch in two US cities | Mobile Payments | Mobile Entertainment

Isis mobile payments launch in two US cities

Isis mobile payments
Mike Shaw


Payments / NFC / October 23rd 2012 at 10:00AM

Austin and Salt Lake City are the pilot sites for NFC payments project.

After multiple delays, the new Isis mobile payment system has launched in Austin, Texas and Salt Lake City, Utah. 

Isis is the operator-led NFC payments project from Verizon, AT&T and T-Mobile, and it's hoped this will be the project that pushes mobile payments into the mainstream.

However, at the moment just nine handsets are able to use the app (although another 11 will be rolled out by the end of the year), and only American Express, Capital One and Chase are supported. 

Not a huge selection, but some big brands are in on the scheme, including Macy's, Coca-Cola and Foot Locker.

"The launch of the Isis Mobile Wallet in Austin and Salt Lake City represents a milestone for both Isis and the mobile-commerce industry," said Ryan Hughes, chief marketing officer for Isis. "With as many as 20 'Isis Ready' handsets headed to market by year-end, we are experiencing an unprecedented level of support for NFC and consumer choice."

Isis has released a series of videos explaining the service, but look at this one below… hardly makes the process look straightforward. Certainly not as simple as handing over a ten dollar bill. For mobile payments to truly take off, groups like Isis are going to have to get around the 'do this, then this, then this, but sometimes this' process.