Forget Black Friday, this is what retailers are really bracing themselves for.
Cyber Monday is the day when Christmas shoppers take to the internet or their mobile to do a spot of shopping.
And we’re not talking about one or two, in-fact VoucherCodes.co.uk reckons that UK shoppers will spend a whopping £605 million on this day alone.
The predicted six million shoppers that will take to their computers and mobiles to grab the early December deals, will be a 16 per cent rise from last years figures.
Over all online sales in December are expected to hit £10 billion for the first time ever.
Tradedoubler reported that this Sunday will also be a big one for m-commerce as more people will take to their tablets to shop, with tablet sales being 35 per cent higher than the first Saturday in December.
Marina McKeever, senior sales director at VoucherCodes.co.uk, said: “The amount of awareness around shopping this weekend is indicative of US retail culture creeping into the UK.
“Over the last couple of years, big US retailers such as Apple, Amazon and eBay have stated to heavily promote both Cyber Monday and Black Friday to UK customers.”
Rakuten’s Play.com has said that it is bracing itself for Cyber Monday, as they experienced soaring sales on the same day last year.
It reckons that the peak shopping periods on the day will be during lunch time at 1pm, an then in the evening between 7pm and 9pm, with some of their most popular products being Despicable Me 2, FIFA 14, Football Manager 2014 and NOW That’s What I Call Music! 86.
As Christmas shopping on a mobile is up 68 per cent year-on-year, it is not surprising that people will be sneaking in a bit of bargain hunting whilst at work.
One of the only things we don’t appear to do on a mobile during the festive period is our food shopping. As ICM revealed that 83 per cent of grocery shoppers will go old school and actually go to the supermarket.
McKeever continued: “A fifth of UK shoppers will do the majority of Christmas present shopping online this year (20 per cent) and we can expect to see retailers heavily ramping up their sales promotions to target next Monday’s online shoppers, capitalizing on the trend of those turning online to make purchases.”