Portuguese mobile VAS giant launches into the carried-billed micropayments space.
TIMWE is the latest company to climb aboard the pay-by-mobile bandwagon, joining Boku, Zong, OneBip/NeoMobile, Reply and others in an increasingly crowded space.
It's been active in mobile payments for some time and has connections to more than 280 carriers in 75 countries.
But now it's decided to create a new identity to signify when users can pay for virtual items via the phone bill using its system.
The firm says the system is currently working for digital goods merchants as well as for in-app payments on feature phones Android smartphones.
Merchants and developers can visit the M-Coin website (www.mcoin.com) to find out more about integrate the payment interface.