NeoMedia scan traffic up 240 per cent | Mobile Payments | Mobile Entertainment

NeoMedia scan traffic up 240 per cent

NeoMedia scan traffic up 240 per cent
Zen Terrelonge


Payments / Commerce / December 2nd 2011 at 4:42PM

Black Friday shoppers are to thank for the boost.

Mobile scanning solutions firm NeoMedia Technologies claims the steep growth was recorded via its NeoReader scanning app, comparing this year's results against Black Friday 2010.

In addition to the overall 240 per cent scan increase, the firm recorded a 13 per cent growth in 2D scans over 1D.

The report says this year's mobile barcodes scans had 2D at 87 per cent and 1D at 13 per cent compared to 2010 when 2D had 74 per cent with 1D on 26 per cent, which demonstrates the adoption of the 2D format.

Android took the lead with 53 per cent of scans, iOS had 27 per cent, while Symbian took eight per cent.

The results show the growth of consumer willingness to engage with their mobiles to complete transactions but also that more retailers are incorporating mobile technology into their strategies.

Laura Marriott, CEO, NeoMedia Technologies, said: "Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on-the-go, but also to purchase.

"This year has been a great year for mobile barcodes and we are confident usage will continue to increase over the busy Christmas shopping period. This surge in usage demonstrates growing consumer awareness which will continue to create opportunities for all those in the mobile barcode ecosystem."