Industry-first alternative to Windows Commerce Engine to offer direct user relationships, more app sales control and greater profit from the Windows Store.
Lotaris has today opened the Lotaris in-appCommerce for Windows 8 Early Release Programme.
Available to the first 300 registrants, Lotaris’ collaborative three-month programme allows developers to keep 100 per cent of their revenues for 90 days after account activation. The service is designed to leverage Microsoft’s industry-first opportunity for developers to use a third-party commerce platform within the Windows Store, offering greater control over mobile and PC app licensing and payments.
Lotaris in-appCommerce for Windows 8 aims to offer app developers an alternative to the Windows Commerce Engine, enabling direct user relationships and maximising revenues with a range of app licensing and payment functions. By removing the barriers to buying, and giving end-users the ability to license and pay for apps on any Windows 8 device via familiar methods - subscription, usage-limited trials, time-limited trials, full-app purchase, and more – the service puts developers and ISVs in control of how they license and charge for Windows apps.
“The recent success of Windows 8 has given new impetus to the OS war,” said Christophe Lienhard, Chief Operations Officer, Lotaris. “Research shows that 10 per cent of Windows Phone gamers spend more than $25 a month in the Windows Store, compared to just 4 per cent on both iOS and Android. These ‘Whales,’ along with flexibility of the app licensing and payment business models enabled through the new Lotaris in-appCommerce service, offer great monetisation opportunities for Windows 8 app developers.
“Lotaris in-appCommerce is much more than an app store license tool or mobile commerce platform,” he continued. “It is an app license management system that spans platforms and ecosystems. It will provide developers with deep commerce functionality including a self-service portal, complete in-app purchasing, user-flows, in-app catalogue management, billing and payments, merchant of record, back-office and customer care tools, and reporting and analytics.”
During the Early Release Programme, Windows 8 developers will help test the Lotaris in-appCommerce for Windows 8 service, while leveraging revenue-generating benefits, including 100 per cent of sales revenues. With up to 5,000 transactions during the first 90 days after sign-up, developers will be able to benefit from the service as a lower-cost alternative to the app payments structure of the Windows Store - 9.85 per cent vs. 30 per cent revenue share, with a transaction fee of 0.35 USD.
The Early Release Programme also offers easy set-up and migration from the Windows Store API to the Lotaris API, while dynamic licensing enables mobile-centric business models, as well as the ability to work with multiple channels, payments and platforms.
Developers will also benefit from customer intelligence and CRM via reporting and analytics over time and in-app licensing for both Windows 7 and Windows 8 on a single commerce platform.
The three-month programme begins today, with Windows 8 developers able to sign up to request the SDK from the Lotaris self-service portal.