Germans spend more time using mobiles than watching TV | Mobile Payments | Mobile Entertainment

Germans spend more time using mobiles than watching TV

Mobile TV
Zen Terrelonge


Payments / Commerce / September 13th 2012 at 12:19PM

Average at around two hours vs 90 minutes each day.

The average German mobile web user spends six and a half hours consuming media each day, with mobile accounting for two hours and five minutes ahead of just 85 minutes for TV viewing, according to InMobi.

Meanwhile, 64 per cent of users use their devices while watching TV, which is stimulating the growing second-screen era. It's a good thing though, as the trend gives advertisers a prime opportunity to target their ads to viewers.

The mobile dependency is higher with women, as 76 per cent use the devices in bed compared to 65 per cent of men.

Other times for mobile web usage includes 87 per cent doing so while waiting for something, 40 per cent while shopping, and 38 per cent when in the bathroom.

57 per cent of consumers say that mobile ads has brought something new to their attention and 87 per cent notice ads across different platforms, while 23 per cent have been encouraged to go and make an in-store buy.

64 per cent say in-app ads are the most common ones they notice, showing the popularity of the freemium design model, while 41 per cent spot ads in search engines.

* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook