Mobile Entertainment

In fact, it’s been a while since there was anything properly new in terms of mobile content. Yes, technology and handset advances have enabled the business to embrace things like full track downloads and video clips, but they’re hardly original are they?

So it was intriguing to read this week about two fresh new download ideas aimed at the mobile handset. First up was the mobile autograph from UK based D2C company Mobile Fun.

I haven’t actually seen one, but you can’t fault the company for audacity. It says it’s already running a system for autographing mobiles online using historical figures like Lenin and Dickens from $10, and is now testing a more complicated system that allows modern celebs to sell limited edition DRM protected autographs.

I’m struggling with the commercial side of it, but then I imagine the world of autograph hunting is a shadowy domain with its own rules and values. It may even have its own costumes, I don’t know.

Meanwhile another D2C specialist, Buongiorno, has been slowly rolling out its Fashion Fix product, aimed specifically at the female ‘retail therapy’ market. Fashion Fix gathers pics of celeb outfits and the latest trends, and then delivers them to subscribers alongside pics of genuine high street items that will help them get the look.

Users can even get money off said frocks and slingbacks (Buongiorno gets a rev share). Must keep tracks on this one, as the 20 and 30 something female market is horribly under-served buy the content biz and arguably has more potential than any other in mobile. A Samsung slider inside a Chloe ‘it’ bag is a potent combination.