This week's top ME stories: Hello Kitty, Velti sold, $100bn gamble | Mobile Entertainment

This week's top ME stories: Hello Kitty, Velti sold, $100bn gamble

This week's top ME stories: Hello Kitty, Velti sold, $100bn gamble
Zen Terrelonge

by

General / November 8th 2013 at 5:22PM

Animal-based brand uses WhatsApp rival to reach fans, marketing agency sells its businesses, mobile betting is analysed and lots more.

It's Friday, which means time to reveal Mobile Entertainment's ten most read stories of the week, from Friday, November 1st to Thursday, November 7th.

Line has been a hot topic recently – we spoke to the OTT service's SVP of Euro-Americas today, following the company's financial announcement yesterday. Of particular interest was the firm's new partnership with Hello Kitty, who will send messages to customers via the app.

Elsewhere, Velti has sold its mobile marketing businesses, the $100 billion potential of mobile gambling is analysed in an infographic, while other popular stories include Angry Birds and The Saturdays.

Check out the full rundown below.

1. Hello Kitty uses WhatsApp rival Line as a marketing channel

Official account to push news updates and content to consumers through mobile messaging service.

2. Velti sells UK, US and India mobile marketing businesses

Process will be 'virtually invisible' to clients.

3. INFOGRAPHIC: Growth of the $100 billion mobile gambling industry

Mobile gambling grows 150 per cent in 12 months.

4. Angry Birds makes a cameo in Puzzle & Dragons

Cross-promotional partnership kicks off on November 18th.

5. Nokia feels all fired up and alive thanks to The Saturdays

Girl group hired to drive sales of the Nokia Lumia 520, which is available exclusively from Carphone Warehouse.

6. 200m people set to use augmented reality in 2018

Technology to be a key part of communications and commerce markets.

7. Christmas shopping via mobile up 68 per cent year-on-year in Europe

Growth outpaces the US.

8. Seven new porn sites launched by FetishHits

All new sites are girlfriend porn-centric including bit tits, blonde, mature, MILF, revenge, and sexy BBW.

9. BlackBerry is not for sale: Bins CEO and secures $1bn investment

Game over for Thorsten Heins.

10. Smartglasses could save some industries $1 billion per year

Implementation of the wearable technology into US companies is expected to increase from one to ten per cent in the next five years.