Animal-based brand uses WhatsApp rival to reach fans, marketing agency sells its businesses, mobile betting is analysed and lots more.
It's Friday, which means time to reveal Mobile Entertainment's ten most read stories of the week, from Friday, November 1st to Thursday, November 7th.
Line has been a hot topic recently – we spoke to the OTT service's SVP of Euro-Americas today, following the company's financial announcement yesterday. Of particular interest was the firm's new partnership with Hello Kitty, who will send messages to customers via the app.
Elsewhere, Velti has sold its mobile marketing businesses, the $100 billion potential of mobile gambling is analysed in an infographic, while other popular stories include Angry Birds and The Saturdays.
Check out the full rundown below.
Official account to push news updates and content to consumers through mobile messaging service.
Process will be 'virtually invisible' to clients.
Mobile gambling grows 150 per cent in 12 months.
Cross-promotional partnership kicks off on November 18th.
Girl group hired to drive sales of the Nokia Lumia 520, which is available exclusively from Carphone Warehouse.
Technology to be a key part of communications and commerce markets.
Growth outpaces the US.
All new sites are girlfriend porn-centric including bit tits, blonde, mature, MILF, revenge, and sexy BBW.
Game over for Thorsten Heins.
Implementation of the wearable technology into US companies is expected to increase from one to ten per cent in the next five years.