Entries in 'nielsen' (54)
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US smartphone shopping activity varies depending on store type
Almost three-quarters of Americans search for reviews when it comes to electronics.
Have you ever wondered how digitally connected your mother is?
Infographic shows 75 per cent of American mums accessed Facebook in March 2012.
33.5m US mobile users watch TV on their phones
Average American consumes nearly five hours of video a day. Oh, the humanity!
Infographic: The rise of the tablet as a second-screen device
45 per cent of Americans use their tablet while watching TV each day.
Infographic: The Socially Connected Hispanic Consumer
Hispanics download more mobile content than any other ethnic group in the US.
Infographic: The Digital Black Consumer and Mobile Advertising
An overview at how African Americans connect with their mobile devices.
88 per cent of US tablet owners use their device while watching TV
Checking emails is the most popular task.
EU and US tablet owners are becoming accustomed to m-payments
62 per cent of Americans downloaded music during Q4.
Mobile gaming drives seven per cent rise in total gameplay
Two-thirds of children with a handheld games console also own an iOS device.
Nielsen: Mobile ads are more effective in Europe than the US
Italians are the most likely to click-thru and make a purchase.
Almost a third of US use smartphones for shopping activity
In-store price comparisons and browsing are the most popular options.
Who has a smartphone? The rich and the young
$100k earners and 24-34 year olds account for highest device adoption.
Android phones outselling iPhone by two to one in the US
43 per cent of smartphone shoppers choose Android device; 28 per cent go iPhone.
Nielsen outlines demographic changes for tablet and e-reader users
Used to be mainly male and young, but not any more.
Android users spend 56 minutes a day using the web and apps
Two thirds of that time is spent on apps according to Nielsen's latest research.
Android is top US OS; Apple top handset maker
New Nielsen stats reveal on-going tilt towards the Google platform.
Email tops US mobile internet activity
Study shows 41.6 per cent of time spent 'just checking my emails'.
Nielsen: The average US smartphone owner uses 435MB of data a month
Although for Android users, that's 582MB...
