Entries in 'mobile marketing association' (34)
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Board members caress crystal ball to see what's on the menu for mobile marketing and advertising.
Vodafone, Pandora, and Telefonica among the firms signed up to discover mobile's real ROI.
Shoppers potentially reeled in with coupons, discounts, text alerts and more.
With help from the Interactive Advertising Bureau and Media Rating Council.
Local councils established and chairs elected
Five industry bodies come together for the greater good
One in four adults plan to access sites daily in the next year, says the Mobile Marketing Association
V5.0 offers best practice on SMS, MMS, shortcode programs, IVR and mobile web
MMA research indicates rising popularity of wireless financial services
Partnership with AMMB doubles the number of MMA members in Brazil
Big changes at the top of the Mobile Marketing Association
Coca-Cola, TIM and The Hyperfactory also recognised
Local council will work closely with the European Board of Directors on mobile marketing best practice
Latest addition to the trade body's Asian footprint will tackle local issues.
Association rolls up the policies of Sprint, T-Mobile and Verizon into one handy mobile marketing guide.
Hanzo CEO Federico Pisani Massamormile installed as global chair.
Yahoo, Velti, Nielsen, Zed and PlayPhone all take up seats in local chapter for 09/10.
Local group comprises 34 members and will push best practice within mobile marketing.
MMA brokers best practice agreement between Verizon Wireless, AT&T, Sprint and T-Mobile USA.
The Mobile Marketing Association now has 725 members globally.