Entries in 'mobile marketing association' (32)
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62 per cent of US consumers consider m-commerce Christmas
Shoppers potentially reeled in with coupons, discounts, text alerts and more.
MMA standardises ad measuring metrics
With help from the Interactive Advertising Bureau and Media Rating Council.
US mobile web usage boon for advertisers
One in four adults plan to access sites daily in the next year, says the Mobile Marketing Association
MMA updates US mobile marketing guide
V5.0 offers best practice on SMS, MMS, shortcode programs, IVR and mobile web
Europeans embrace mobile banking
MMA research indicates rising popularity of wireless financial services
MMA 'acquires' Brazilian mobile marketing trade body
Partnership with AMMB doubles the number of MMA members in Brazil
MMA establishes Turkey office
Local council will work closely with the European Board of Directors on mobile marketing best practice
MMA launches Philippines council
Latest addition to the trade body's Asian footprint will tackle local issues.
MMA updates US best practice bible
Association rolls up the policies of Sprint, T-Mobile and Verizon into one handy mobile marketing guide.
MMA names European board
Yahoo, Velti, Nielsen, Zed and PlayPhone all take up seats in local chapter for 09/10.
MMA launches India Council
Local group comprises 34 members and will push best practice within mobile marketing.
US carriers unite on mobile marketing
MMA brokers best practice agreement between Verizon Wireless, AT&T, Sprint and T-Mobile USA.
MMA names new President & CEO
Ex-Nuance exec Mike Wehrs takes over the reigns at the Mobile Marketing Association.
MMA Global Awards winners unveiled
The Mobile Marketing Association has announced the winners of its 4th Annual Global Mobile Marketing Awards.
