Entries in 'mobile marketing' (18)
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Infographic: The power and growth of mobile marketing in the US
The average campaign budget is up to $100,000.
Two-thirds of UK mobile marketing recipients act immediately
The radical power of email-based promos.
Nokia handed A$55,000 fine for spamming in Australia
ACMA claims the phone maker broke anti-spam regulations with SMS marketing.
O2 launches proximity marketing service in Ireland
Placecast to power opt-in service around local deals and discounts.
Velti Acquires Mobile Interactive Group
Nasdaq listed firm scoops UK rival for $25m to form mobile marketing superpower.
MMA establishes Turkey office
Local council will work closely with the European Board of Directors on mobile marketing best practice
MMA launches Philippines council
Latest addition to the trade body's Asian footprint will tackle local issues.
COMMENT: Wait a minute, who am I here?
ME exec editor Tim Green doesn't trust anyone, least of all user recommendations...
Mobile marketing spend to soar, says O2
Percentage of brand budgets spent on mobile marcomms set to increase 150 per cent by 2013.
Bango publishes marketing white paper
'Mobile advertising for newbies' guide gives hints and tips on running and analysing campaigns.
Britons 'accept' mobile advertising
But you had better make sure you're providing freebies in return, says Velti.
2ergo inks AT&T deal?
UK firm will provide its mobile marketing and ad platforms to Simply Wireless and an unnamed operator.
MMA throws weight behind IO Global initiative
IO Global has received the support of the MMA for its trial of integrated mobile-TV-PC marketing measurement.
Valista launches marketing analytics for operators
New software provides data on traffic levels, network capacity and potential campaign revenue.
MMA survey results released
One in ten mobile users is 'highly interested' in mobile marketing, says new research.
