Entries in 'mobile marketing' (86)
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IMImobile and Content Connect Africa team for media distribution deal
Partnership will distribute independent local music and video content across Africa.
InMobi: 62 per cent of mobile web users multi-screen while watching TV
Social media is the most common activity, though 18 per cent search for products they see on TV.
INFOGRAPHIC: 20 per cent of mobile users engage with ads daily
Embracing the marketing materials in exchange for free premium content.
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Stephen Fry gets behind HeadcastLab
Software allows users to broadcast animated ‘Headcasts’ to their followers.
Mobile marketing agency Somo opens office in Berlin
Makes German capital the home of its sixth base.
Pinterest modification to pull in brand partnerships
Introduces new pin processes to make it easier to discover content.
IAB Mobile Engage: "You've got to think small to think big"
The Internet Advertising Bureau's director of mobile and operations insists that small is sexy.
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IAB Mobile Engage: eBay: "Keep up. If something doesn't work, bin it"
VP of marketing, operations and advertising reveals the secret to its success.
INFOGRAPHIC: Mobile marketing in 2013
Uberflip looks at the ways in which brands are leveraging mobile for mobile marketing.
Playboy scraps print magazine for 100 per cent digital future
Makes the decision to support increasing number of readers that want anonymity.
IAB Mobile Engage: Guardian: "Mobile is at the heart of everything"
Newspaper's revenue director talks about the change in the print industry.
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IAB Mobile Engage: "Shout at someone if your mobile services are poor"
Chairman of the Internet Advertising Bureau stresses the need for brands to use smart solutions.
Audi bursts into the augmented reality arena
Car firm claims Audi Vision is the first AR app for the auto space.
INFOGRAPHIC: New mega-trends in mobile marketing
New report also looks at the best practices being applied to mobile marketing.
Toys R Us equips stores with tablet-based information points
Plaything retailer looks to help consumers with purchasing decisions.
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Vserv.mobi adds social sharing and A/B testing to HTML5 mobile ads
Free HTML5 creative services offered to marketers.
Indian mobile web users spend over two hours a day using their device
Demographic is becoming more receptive to second screen use, m-commerce and more.
Barclaycard enters digital deals space with 'bespoke offers'
Brand partners like Tesco and Odeon could make millions of pounds in additional sales, while the average household could save up to £2,100.
