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Entries in 'mobile advertising' (138)

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O2, Everything Everywhere and Vodafone to launch mobile ad network

O2, Everything Everywhere and Vodafone to launch mobile ad network

Will offer firms the chance to target customers based on their personal data.

Zen Terrelonge
by Zen Terrelonge
on Mar 22nd 2012 at 12:54PM in News
UK mobile ad spend hits £203m in 2011

UK mobile ad spend hits £203m in 2011

Up 157 per cent on the previous year.

Zen Terrelonge
by Zen Terrelonge
on Mar 20th 2012 at 12:02PM in News
Nielsen: Mobile ads are more effective in Europe than the US

Nielsen: Mobile ads are more effective in Europe than the US

Italians are the most likely to click-thru and make a purchase.

Zen Terrelonge
by Zen Terrelonge
on Mar 1st 2012 at 5:22PM in News
Twitter to roll 'Promoted Products' onto mobile

Twitter to roll 'Promoted Products' onto mobile

Plans to reach the millions of users accessing the social network via mobile device.

Zen Terrelonge
by Zen Terrelonge
on Feb 29th 2012 at 11:20AM in News
MWC 2012: Millennial Media launches self-service ad platform

MWC 2012: Millennial Media launches self-service ad platform

Mobile ad firm's mMedia solution offers clients advanced tools to manage their campaigns.

Zen Terrelonge
by Zen Terrelonge
on Feb 29th 2012 at 10:23AM in News
Google: Valentine's Day boosts mobile restaurant search by 359 per cent

Google: Valentine's Day boosts mobile restaurant search by 359 per cent

Panicked planning spiked throughout February 7th-14th.

Zen Terrelonge
by Zen Terrelonge
on Feb 17th 2012 at 10:39AM in News
Adfonic launches rich media ad service

Adfonic launches rich media ad service

Clients will gain access to over 10bn rich media ad requests each month.

Zen Terrelonge
by Zen Terrelonge
on Feb 16th 2012 at 2:33PM in News
Motricity to focus on mobile advertising and enterprise

Motricity to focus on mobile advertising and enterprise

Devises new strategy after collapse of its content delivery business.

Zen Terrelonge
by Zen Terrelonge
on Jan 20th 2012 at 1:31PM in News
Mobile ads startup Qriously plans US launch

Mobile ads startup Qriously plans US launch

Two new app products will support expansion.

Zen Terrelonge
by Zen Terrelonge
on Jan 18th 2012 at 3:24PM in News
Google mobile ad revenues to hit $4bn in 2012?

Google mobile ad revenues to hit $4bn in 2012?

Up from $2.5bn in 2011.

Zen Terrelonge
by Zen Terrelonge
on Jan 10th 2012 at 11:00AM in News
inneractive: tablets can triple CTRs

inneractive: tablets can triple CTRs

The bigger the clickier

Tim Green
by Tim Green
on Jan 5th 2012 at 5:12PM in News
1
Everything Everywhere takes 'Shots' to T-Mobile

Everything Everywhere takes 'Shots' to T-Mobile

Opt-in ad service rolled out to another 13m plus subscribers.

Tim Green
by Tim Green
on Dec 20th 2011 at 11:15AM in News
86 per cent of smartphone users ignore mobile ads

86 per cent of smartphone users ignore mobile ads

That, and more found in YouGov's 2012 consumer tech predictions.

Zen Terrelonge
by Zen Terrelonge
on Dec 19th 2011 at 2:26PM in News
RIM, Skype, AirG and more pick Mocean Mobile

RIM, Skype, AirG and more pick Mocean Mobile

Firms choose Mojiva's ad platform to monetise their inventory.

Zen Terrelonge
by Zen Terrelonge
on Dec 7th 2011 at 5:52PM in News
European mobile ad market grows 53 per cent in 90 days

European mobile ad market grows 53 per cent in 90 days

And smartphone impressions double.

Tim Green
by Tim Green
on Nov 28th 2011 at 12:04PM in News
Microsoft Ads signs agreement with Mojiva

Microsoft Ads signs agreement with Mojiva

Deal will see integration of Mocean Mobile platform into AdExpert and more.

Zen Terrelonge
by Zen Terrelonge
on Nov 17th 2011 at 3:02PM in News
Blippar and Mercedes Benz drive AR campaign

Blippar and Mercedes Benz drive AR campaign

Augmented reality handiwork to be showcased on 5,000 UK billboards.

Zen Terrelonge
by Zen Terrelonge
on Nov 14th 2011 at 11:53AM in News
InMobi hires Lee Blyth as head of sales in London

InMobi hires Lee Blyth as head of sales in London

Former Microsoft exec joins ad network as it looks to extend European reach.

Zen Terrelonge
by Zen Terrelonge
on Nov 10th 2011 at 3:25PM in News
Millennial Media appoints Robert Woolfrey as MD in Asia

Millennial Media appoints Robert Woolfrey as MD in Asia

Former InMobi exec to drive 'aggressive' expansion into emerging market.

Zen Terrelonge
by Zen Terrelonge
on Nov 8th 2011 at 11:00AM in News
Somo launches HTML5 ad campaign for Audi A6 Avant

Somo launches HTML5 ad campaign for Audi A6 Avant

Vorsprung durch Technik method adopted to bring TV ad creative to mobile.

Zen Terrelonge
by Zen Terrelonge
on Nov 1st 2011 at 11:47AM in News