Entries in 'mobile ads' (240)
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InMobi: 62 per cent of mobile web users multi-screen while watching TV
Social media is the most common activity, though 18 per cent search for products they see on TV.
INFOGRAPHIC: 20 per cent of mobile users engage with ads daily
Embracing the marketing materials in exchange for free premium content.
This week's mobile movers and shakers
It's like Where's Wally, but we tell you where the execs are hiding.
IAB Mobile Engage: "You've got to think small to think big"
The Internet Advertising Bureau's director of mobile and operations insists that small is sexy.
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Freemium for the win: Gameloft Q1 sales rise 21 per cent to hit €54.2m
67 per cent of smartphone transactions made from in-app purchases and ads.
IAB Mobile Engage: "Shout at someone if your mobile services are poor"
Chairman of the Internet Advertising Bureau stresses the need for brands to use smart solutions.
Toys R Us equips stores with tablet-based information points
Plaything retailer looks to help consumers with purchasing decisions.
Twitter buys data analysis startup Lucky Sort
Could offer better insight on user engagement and mobile ads.
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Indian mobile web users spend over two hours a day using their device
Demographic is becoming more receptive to second screen use, m-commerce and more.
VIDEO: Tablet users want to view all ads before video content begins
The majority would rather media was seamless than riddled with commercial breaks.
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Toyota aims to reach young mobile users via seven figure VEVO deal
Moves on from TV-based T4 and takes marketing digital.
VIDEO: Land Rover develops interactive app to promote new Range Rover
Designed to avoid traditional advertising methods and 'showcase the brand's pioneering spirit'.
InMobi now serves ads to 691m unique users a month
Expects to cross a billion within the next two years.
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New Yahoo ad formats to enhance user engagement
Will serve users richer and more relevant ads to complement products.
Bauer Media has big plans to engage consumers with mobile marketing
Velti to manage content for 43 radio stations, with brands including Magic and KISS.
OPINION: Is interactive cinema advertising crossing a line?
The prospects for businesses are obvious, but it remains to be seen whether moviegoers really want to sit around people that are playing with their phones.
