Entries in 'mobile ads' (240)
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Social media is the most common activity, though 18 per cent search for products they see on TV.
Embracing the marketing materials in exchange for free premium content.
It's like Where's Wally, but we tell you where the execs are hiding.
The Internet Advertising Bureau's director of mobile and operations insists that small is sexy.
67 per cent of smartphone transactions made from in-app purchases and ads.
Chairman of the Internet Advertising Bureau stresses the need for brands to use smart solutions.
Plaything retailer looks to help consumers with purchasing decisions.
Could offer better insight on user engagement and mobile ads.
Demographic is becoming more receptive to second screen use, m-commerce and more.
Part of 'paid channels' initiative.
The majority would rather media was seamless than riddled with commercial breaks.
Reached more than 420m users globally.
Premium downloads? Ain't nobody got time for that.
Moves on from TV-based T4 and takes marketing digital.
Designed to avoid traditional advertising methods and 'showcase the brand's pioneering spirit'.
Expects to cross a billion within the next two years.
Will serve users richer and more relevant ads to complement products.
Velti to manage content for 43 radio stations, with brands including Magic and KISS.
The prospects for businesses are obvious, but it remains to be seen whether moviegoers really want to sit around people that are playing with their phones.
No amount of criticism will change that.