Entries in 'mma' (53)
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Google re-launches 'Our Mobile Planet' consumer study
Offers smartphone research across 40 markets by Google in collaboration with Ipsos MediaCT and the MMA.
MMA unveils universal mobile ad guidelines
Created with input from buyers and sellers, aiming to simplify the landscape.
Google launches mobile consumer data resource
Our Mobile Planet to provide insights into how people are using their devices and whether they want to engage with them.
mobileSQUARED and MMA create permission-based marketing event
The first European campaign of its kind takes place on October 3rd.
Google and MMA team up to reveal smartphone usage stats
Includes data on how often consumers are using their smartphones as in-store shopping aids.
Out There Media: conversion rates are 25.15 per cent
Opt-in ad specialists trumpets rates that are 'more than 20 times' those of direct marketing.
INTERVIEW: NeoMedia's Laura Marriott on the state of 2D barcodes
NeoMedia has a cute phrase: 'yes, we scan'. But how much 2D barcode scanning is the public actually doing? We asked NeoMedia's CEO for the big picture...
Millennial Media upgrades to Premium MMA membership
Plans to create new MMA Mobile Marketing Guide to pull together research and opinion from across the industry.
MMA standardises ad measuring metrics
With help from the Interactive Advertising Bureau and Media Rating Council.
MMA launches new mobile privacy initiative
Follows WSJ investigation into data being shared by apps.
MMA unveils Consumer Insight Briefing event
UK research project to make case for mobile marketing investment.
US mobile web usage boon for advertisers
One in four adults plan to access sites daily in the next year, says the Mobile Marketing Association
MMA member effectiveness drive
Plan includes events, webinars, outreach programmes and educational collateral.
MMA updates US mobile marketing guide
V5.0 offers best practice on SMS, MMS, shortcode programs, IVR and mobile web
Europeans embrace mobile banking
MMA research indicates rising popularity of wireless financial services
