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YOC increases sales in 2011 but makes a loss

YOC increases sales in 2011 but makes a loss

Blames strategic reorganisation for €3m hit.

Tim Green
by Tim Green
on Mar 23rd 2012 at 10:30AM in News
Burner Mobile launches mobile marketing consultancy

Burner Mobile launches mobile marketing consultancy

Ex Incentivated exec Robert Thurner offers training and advice.

Tim Green
by Tim Green
on Mar 12th 2012 at 3:11PM in News
75 per cent take action after seeing a location-specific message

75 per cent take action after seeing a location-specific message

I'm in the mood to redeem, simply because you're near me.

Tim Green
by Tim Green
on Feb 15th 2012 at 12:56PM in News
LBi integrates Service2Media app-making platform

LBi integrates Service2Media app-making platform

Marketing agency to give its customers a shot at write-once-make-many technology.

Tim Green
by Tim Green
on Jan 23rd 2012 at 4:37PM in News
New trade body will define mobile market research standards

New trade body will define mobile market research standards

Mobile Marketing Research Association to focus on issues of privacy and ethics.

Tim Green
by Tim Green
on Jan 19th 2012 at 9:41AM in News
Catch Media platform to deliver 'personalised' promotions

Catch Media platform to deliver 'personalised' promotions

Airload system can target users by device type, OS, location and even accessories.

Tim Green
by Tim Green
on Jan 13th 2012 at 11:25AM in News
Strada and MePlease team on mobile loyalty programme

Strada and MePlease team on mobile loyalty programme

National roll-out for scheme after 20 per cent sharing rates.

Tim Green
by Tim Green
on Dec 14th 2011 at 11:00AM in News
Mobile Streams launches PublicAd

Mobile Streams launches PublicAd

Wholly owned subsidiary to focus on advertising and marketing in Latam.

Tim Green
by Tim Green
on Dec 7th 2011 at 1:57PM in News
DDR launches ValuText local offers service

DDR launches ValuText local offers service

Shopping mall group partners with Placecast to sends SMS offers to opted-in consumers when they enter a 'geofenced' area.

Tim Green
by Tim Green
on Dec 6th 2011 at 9:55AM in News
Velti Acquires Mobile Interactive Group

Velti Acquires Mobile Interactive Group

Nasdaq listed firm scoops UK rival for $25m to form mobile marketing superpower.

Tim Green
by Tim Green
on Nov 15th 2011 at 10:11PM in News
Buongiorno spins off B2B business

Buongiorno spins off B2B business

Private equity firm Francisco Partners takes over and launches Lumata.

Tim Green
by Tim Green
on Nov 1st 2011 at 11:39AM in News
Mobile coupon market to hit $43bn by 2016

Mobile coupon market to hit $43bn by 2016

Up from $5.4bn this year.

Tim Green
by Tim Green
on Nov 1st 2011 at 11:19AM in News
Global barcode use up 20 per cent in Q3

Global barcode use up 20 per cent in Q3

Daily scans now coming from 141 countries.

Tim Green
by Tim Green
on Oct 12th 2011 at 11:40AM in News
Vexed Digital acquires Future Platforms

Vexed Digital acquires Future Platforms

Brighton-based app developer snapped up by digital agency.

Tim Green
by Tim Green
on Oct 10th 2011 at 2:32PM in News
mBlox announces new identity and vision

mBlox announces new identity and vision

Billing and messaging are old news - it's all about 'mobile consumer engagement' now.

Tim Green
by Tim Green
on Oct 6th 2011 at 12:33PM in News
Google launches mobile consumer data resource

Google launches mobile consumer data resource

Our Mobile Planet to provide insights into how people are using their devices and whether they want to engage with them.

Tim Green
by Tim Green
on Oct 5th 2011 at 2:53PM in News
Mark Curtis returns to Fjord

Mark Curtis returns to Fjord

After six years of flirting and a month of twitching.

Tim Green
by Tim Green
on Oct 3rd 2011 at 10:10AM in News
ubiyoo rebranded as YOC Performance Network

ubiyoo rebranded as YOC Performance Network

Part of a strategy to offer more localised service.

Tim Green
by Tim Green
on Sep 30th 2011 at 10:39AM in News
Upstream opens new Brazilian HQ

Upstream opens new Brazilian HQ

Permission-based mobile marketing firm targets the South American market.

Tim Green
by Tim Green
on Sep 12th 2011 at 2:48PM in News
O2 More has six million users

O2 More has six million users

Opt-in operator ad service adds four million in six months.

Zen Terrelonge
by Zen Terrelonge
on Sep 8th 2011 at 12:29PM in News