Entries in 'marketing' (225)
YOC increases sales in 2011 but makes a loss
Blames strategic reorganisation for €3m hit.
Burner Mobile launches mobile marketing consultancy
Ex Incentivated exec Robert Thurner offers training and advice.
75 per cent take action after seeing a location-specific message
I'm in the mood to redeem, simply because you're near me.
LBi integrates Service2Media app-making platform
Marketing agency to give its customers a shot at write-once-make-many technology.
New trade body will define mobile market research standards
Mobile Marketing Research Association to focus on issues of privacy and ethics.
Catch Media platform to deliver 'personalised' promotions
Airload system can target users by device type, OS, location and even accessories.
Strada and MePlease team on mobile loyalty programme
National roll-out for scheme after 20 per cent sharing rates.
Mobile Streams launches PublicAd
Wholly owned subsidiary to focus on advertising and marketing in Latam.
DDR launches ValuText local offers service
Shopping mall group partners with Placecast to sends SMS offers to opted-in consumers when they enter a 'geofenced' area.
Velti Acquires Mobile Interactive Group
Nasdaq listed firm scoops UK rival for $25m to form mobile marketing superpower.
Buongiorno spins off B2B business
Private equity firm Francisco Partners takes over and launches Lumata.
Mobile coupon market to hit $43bn by 2016
Up from $5.4bn this year.
Global barcode use up 20 per cent in Q3
Daily scans now coming from 141 countries.
Vexed Digital acquires Future Platforms
Brighton-based app developer snapped up by digital agency.
mBlox announces new identity and vision
Billing and messaging are old news - it's all about 'mobile consumer engagement' now.
Google launches mobile consumer data resource
Our Mobile Planet to provide insights into how people are using their devices and whether they want to engage with them.
Mark Curtis returns to Fjord
After six years of flirting and a month of twitching.
ubiyoo rebranded as YOC Performance Network
Part of a strategy to offer more localised service.
Upstream opens new Brazilian HQ
Permission-based mobile marketing firm targets the South American market.
O2 More has six million users
Opt-in operator ad service adds four million in six months.










































