Entries in 'marketing' (230)
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Twitter improves location-based marketing
Enhanced geo-targeting gives marketers help in reaching the right people.
Microsoft using guerrilla marketing for Surface tablets
Graffiti advertising the new devices is popping up all over New York.
Scott Seaborn departs Ogilvy for XS2
Leaves agency world to become exec creative director of growing marketing and app firm.
Relevvant unveils mobile targeting platform
Gathers social, location and purchasing data to power 'psychographic' and interest-based consumer engagement.
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Pizza Hut mobile campaign '4.4 times more effective than TV'
Restaurant chain hails success of O2 Media message-based marketing promo.
Burner Mobile launches mobile marketing consultancy
Ex Incentivated exec Robert Thurner offers training and advice.
75 per cent take action after seeing a location-specific message
I'm in the mood to redeem, simply because you're near me.
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LBi integrates Service2Media app-making platform
Marketing agency to give its customers a shot at write-once-make-many technology.
New trade body will define mobile market research standards
Mobile Marketing Research Association to focus on issues of privacy and ethics.
Catch Media platform to deliver 'personalised' promotions
Airload system can target users by device type, OS, location and even accessories.
Strada and MePlease team on mobile loyalty programme
National roll-out for scheme after 20 per cent sharing rates.
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Mobile Streams launches PublicAd
Wholly owned subsidiary to focus on advertising and marketing in Latam.
DDR launches ValuText local offers service
Shopping mall group partners with Placecast to sends SMS offers to opted-in consumers when they enter a 'geofenced' area.
Velti Acquires Mobile Interactive Group
Nasdaq listed firm scoops UK rival for $25m to form mobile marketing superpower.
Buongiorno spins off B2B business
Private equity firm Francisco Partners takes over and launches Lumata.
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mBlox announces new identity and vision
Billing and messaging are old news - it's all about 'mobile consumer engagement' now.
