Entries in 'in-app ads' (20)
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Embracing the marketing materials in exchange for free premium content.
67 per cent of smartphone transactions made from in-app purchases and ads.
Demographic is becoming more receptive to second screen use, m-commerce and more.
We're here to make sure they don't mess it up.
New solution to support in-app ads, customer acquisition, and engagement.
Teams IQzone to offer push ads to customers via new verticals.
Global mobile advertising market to experience significant growth from $8bn in 2012.
And Android is the top operating system with a 52 per cent share of impressions.
Rocketing from $1bn in 2009.
Ad firm will introduce Shazam for TV to the region and power in-app ads.
Android snatches four per cent of iOS' market share.
Play team warns developers that in-app ads mustn't disrupt the user's device in any way.
Another monetisation option for users of the cross-platform tool.
Nike and KFC can already be found among generic options that include fart and airport.
Females are more likely to play, but males are more likely to pay.
Comes on the back of 105 per cent revenue rise in Q4.
Launches Re-Engagement marketing service to revive interest in apps that users have left to gather dust.
iOS and Android SDKs offered to developers free of charge.
Newish firm gives developers a tool for integrating ad options and tracking their results.
Alarming new research for proponents of ad-funded content.