Entries in 'in-app ads' (20)
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INFOGRAPHIC: 20 per cent of mobile users engage with ads daily
Embracing the marketing materials in exchange for free premium content.
Freemium for the win: Gameloft Q1 sales rise 21 per cent to hit €54.2m
67 per cent of smartphone transactions made from in-app purchases and ads.
Indian mobile web users spend over two hours a day using their device
Demographic is becoming more receptive to second screen use, m-commerce and more.
Kiip CEO: With brands' great power comes great responsibility
We're here to make sure they don't mess it up.
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Vietnamese Appota embeds Metaps monetisation SDK into app store
New solution to support in-app ads, customer acquisition, and engagement.
MWC 2013: Smaato to generate extra revs for Android app developers
Teams IQzone to offer push ads to customers via new verticals.
Mobile ad revs to hit $12.8bn in 2013
Global mobile advertising market to experience significant growth from $8bn in 2012.
Games the number one source of in-app advertising in Q3
And Android is the top operating system with a 52 per cent share of impressions.
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Shazam teams Adforce for Irish advertising initiative
Ad firm will introduce Shazam for TV to the region and power in-app ads.
iPhone and iPod Touch in-app ad impressions on the slide
Android snatches four per cent of iOS' market share.
Google tightens Android app policy to up security and reduce spam
Play team warns developers that in-app ads mustn't disrupt the user's device in any way.
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InMobi brings in-app ads to Marmalade game developers
Another monetisation option for users of the cross-platform tool.
Zynga to charge brands to appear as Draw Something sketches
Nike and KFC can already be found among generic options that include fart and airport.
40 per cent of freemium gamers have made an in-app purchase
Females are more likely to play, but males are more likely to pay.
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Flurry wants to bring apps back from the dead
Launches Re-Engagement marketing service to revive interest in apps that users have left to gather dust.
KissMyAds launches SDK
Newish firm gives developers a tool for integrating ad options and tracking their results.
