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Entries in 'iad' (22)

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Samsung to launch mobile ad network with OpenX

Samsung to launch mobile ad network with OpenX

AdHub Market to rival Apple's iAd.

Zen Terrelonge
by Zen Terrelonge
on Apr 5th 2012 at 1:35PM in News
Apple's Eddy Cue promoted to SVP of internet software and services

Apple's Eddy Cue promoted to SVP of internet software and services

iTunes boss will now have wider responsibilities, including iAd.

Stuart Dredge
by Stuart Dredge
on Sep 2nd 2011 at 8:20AM in News
Apple's iAd boss heading for new role at venture capital firm

Apple's iAd boss heading for new role at venture capital firm

Report suggests former Quattro boss is taking new role at Highland Capital.

Stuart Dredge
by Stuart Dredge
on Aug 18th 2011 at 11:44AM in News
Apple cuts iAd rates

Apple cuts iAd rates

Slashes up to 70 per cent off in response to cheaper rivals.

Tim Green
by Tim Green
on Jul 8th 2011 at 1:34PM in News
Greystripe has served over 100 iPad iAd campaigns

Greystripe has served over 100 iPad iAd campaigns

Says they are outperforming ads it runs on smartphone apps and mobile websites.

Tim Green
by Tim Green
on Mar 28th 2011 at 1:07PM in News
Apple has halved the minimum iAd spend to $500k says WPP digital boss

Apple has halved the minimum iAd spend to $500k says WPP digital boss

Should open up Apple's advertising network to more budget-conscious brands.

Stuart Dredge
by Stuart Dredge
on Feb 24th 2011 at 12:46PM in News
OPINION: Is iAd a game changer?

OPINION: Is iAd a game changer?

Apple platform will make an impact, but the real action is in operator marketing to customers, says Upstream's Marco Veremis.

Tim Green
by Tim Green
on Jan 14th 2011 at 12:43PM in News
iAd launching in Europe next month

iAd launching in Europe next month

Apple reveals initial slate of brands for its mobile advertising network.

Stuart Dredge
by Stuart Dredge
on Nov 18th 2010 at 12:55PM in News
FEATURE: The impact of iAd

FEATURE: The impact of iAd

It's got the attention of Madison Avenue, but what does the mobile business think of it?

Tim Green
by Tim Green
on Aug 31st 2010 at 11:48AM in News
Developer claims iAd not so great for driving sales

Developer claims iAd not so great for driving sales

Cross Forward Consulting spent $1,250 and only generated 84 downloads.

Stuart Dredge
by Stuart Dredge
on Aug 31st 2010 at 11:34AM in News
iAds can now be used to generate app downloads

iAds can now be used to generate app downloads

Yo dawg, I put an ad in my app so your app can be found.

Stuart Dredge
by Stuart Dredge
on Aug 9th 2010 at 8:35PM in News
Apple rolls out iAd for developers

Apple rolls out iAd for developers

Developers can now book iAds to promote their own apps

Stuart O'Brien
by Stuart O'Brien
on Jul 29th 2010 at 12:32PM in News
Developer claims $1,372 in iAd revenues from one day

Developer claims $1,372 in iAd revenues from one day

But Justin Ting admits novelty value may be the cause.

Stuart Dredge
by Stuart Dredge
on Jul 9th 2010 at 12:31PM in News
Apple targeting iAds based on iTunes history

Apple targeting iAds based on iTunes history

But users can opt out.

Stuart Dredge
by Stuart Dredge
on Jul 7th 2010 at 11:07AM in News
Apple's iAds go live in the US, but not elsewhere

Apple's iAds go live in the US, but not elsewhere

International rollout coming in 'a few months'.

Stuart Dredge
by Stuart Dredge
on Jul 2nd 2010 at 11:50AM in News
Apple's iAds set for gradual rollout

Apple's iAds set for gradual rollout

And advertising execs are getting excited.

Stuart Dredge
by Stuart Dredge
on Jun 29th 2010 at 8:36AM in News
Apple reveals $60m iAds spend from brands

Apple reveals $60m iAds spend from brands

And a list of the launch partners.

Stuart Dredge
by Stuart Dredge
on Jun 7th 2010 at 11:08PM in News
Greystripe proclaims growth in iFlash ads

Greystripe proclaims growth in iFlash ads

200 per cent monthly increase for rich ads that give Flash-like experience on iPhone.

Tim Green
by Tim Green
on May 12th 2010 at 12:38PM in News
Ad agency spills beans on Apple's iAd platform

Ad agency spills beans on Apple's iAd platform

Including the fact that Apple will make all the iAds itself initially.

Stuart Dredge
by Stuart Dredge
on Apr 19th 2010 at 12:07PM in News
Schmidt: Apple's iAd good news for AdMob deal

Schmidt: Apple's iAd good news for AdMob deal

Google CEO says intense competition should sway the FTC to rubber stamp its acquisition

Stuart O'Brien
by Stuart O'Brien
on Apr 12th 2010 at 1:08PM in News