Entries in 'fiksu' (6)

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MWC 2013: App downloads rose in January and marketing costs fell

MWC 2013: App downloads rose in January and marketing costs fell

Cost per loyal user dipped by seven per cent on December.

Zen Terrelonge
by Zen Terrelonge
on Feb 27th 2013 at 3:02PM in News
Mobile app downloads spike 33 per cent after iPhone 5 release

Mobile app downloads spike 33 per cent after iPhone 5 release

Users make more organic searches to push marketing costs down.

Zen Terrelonge
by Zen Terrelonge
on Dec 3rd 2012 at 10:53AM in News
iPhone queues

INFOGRAPHIC: 10m people will buy the iPhone 5 on September 21st

App marketers expected to have a Christmas-like rush of downloads this month.

Zen Terrelonge
by Zen Terrelonge
on Sep 11th 2012 at 2:52PM in News
It cost $1.54 to 'buy' a loyal app user in July

It cost $1.54 to 'buy' a loyal app user in July

Increased competition from app-obsessed brands pushes cost up from $1.44 in June.

Tim Green
by Tim Green
on Sep 3rd 2012 at 2:29PM in News

Advertisement

App user acquisition costs rose 14.3 per cent in June

App user acquisition costs rose 14.3 per cent in June

It costs $1.44 to bag a loyal user.

Tim Green
by Tim Green
on Aug 1st 2012 at 12:13PM in News