Entries in 'fiksu' (6)
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Cost per loyal user dipped by seven per cent on December.
Users make more organic searches to push marketing costs down.
App marketers expected to have a Christmas-like rush of downloads this month.
Increased competition from app-obsessed brands pushes cost up from $1.44 in June.
It costs $1.44 to bag a loyal user.
While marketing costs fall by 59 per cent.