Entries in 'Brands' (231)
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InMobi: 62 per cent of mobile web users multi-screen while watching TV
Social media is the most common activity, though 18 per cent search for products they see on TV.
VIDEO: Twitter places mobile at the core of new security enhancement
Two-factor authentication will require SMS login code and password.
VIDEO: Luxury lingerie brand Fleur du Mal unveils mobile campaign
Location-based triggers to offer targeted deals.
Wendy's revamps Wendys.com with responsive design to support mobiles
GPS, social functions and more. Do you want fries with that?
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INFOGRAPHIC: 20 per cent of mobile users engage with ads daily
Embracing the marketing materials in exchange for free premium content.
Theme park makes £1m investment to open Angry Birds attraction
Expects to make a £2.5m impact to the region's economy across five years.
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WildTangent Games service to come pre-installed on all Asus tablets
New global deal part of aim to provide cross-device experience.
Mobile marketing agency Somo opens office in Berlin
Makes German capital the home of its sixth base.
Pinterest modification to pull in brand partnerships
Introduces new pin processes to make it easier to discover content.
IAB Mobile Engage: "You've got to think small to think big"
The Internet Advertising Bureau's director of mobile and operations insists that small is sexy.
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IAB Mobile Engage: eBay: "Keep up. If something doesn't work, bin it"
VP of marketing, operations and advertising reveals the secret to its success.
Groupon expands mobile point-of-sale solutions to all retailers
Beauty salons and more now able to ditch tills in favour of digital register.
Playboy scraps print magazine for 100 per cent digital future
Makes the decision to support increasing number of readers that want anonymity.
IAB Mobile Engage: Guardian: "Mobile is at the heart of everything"
Newspaper's revenue director talks about the change in the print industry.
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IAB Mobile Engage: "Shout at someone if your mobile services are poor"
Chairman of the Internet Advertising Bureau stresses the need for brands to use smart solutions.
Audi bursts into the augmented reality arena
Car firm claims Audi Vision is the first AR app for the auto space.
Toys R Us equips stores with tablet-based information points
Plaything retailer looks to help consumers with purchasing decisions.
