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Entries in 'augmented reality' (116)

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Zappar and Penguin Books launch AR collection

Zappar and Penguin Books launch AR collection

300-year-old classic English novels to get brought to life with animation, video and audio.

Zen Terrelonge
by Zen Terrelonge
on May 17th 2012 at 2:28PM in News
INTERVIEW: Qualcomm's Julian Harris talks AR

INTERVIEW: Qualcomm's Julian Harris talks AR

Exec discusses company's Vuforia platform, following its integration into a new Science Museum app.

Zen Terrelonge
by Zen Terrelonge
on May 17th 2012 at 10:18AM in News
App Of The Day: Halifax Home Finder

App Of The Day: Halifax Home Finder

Property search, mortgage calculators and area information for ladder climbers.

Zen Terrelonge
by Zen Terrelonge
on May 10th 2012 at 2:24PM in News
App of the Day: James May Science Stories

App of the Day: James May Science Stories

Uses AR to enhance a visit to the London Science Museum.

Zen Terrelonge
by Zen Terrelonge
on Apr 25th 2012 at 3:47PM in News
Universal Pictures UK adopts AR to mark 100th anniversary

Universal Pictures UK adopts AR to mark 100th anniversary

Partnership with Aurasma to augment the reality of DVD sleeves and London landmarks.

Zen Terrelonge
by Zen Terrelonge
on Apr 23rd 2012 at 2:27PM in News
App Of The Day: Budweiser Man of the Match

App Of The Day: Budweiser Man of the Match

Teams up with Aurasma to provide FA Cup glory to the everyman.

Zen Terrelonge
by Zen Terrelonge
on Apr 13th 2012 at 12:26PM in News
Go on, stick a needle in your eye (using AR)

Go on, stick a needle in your eye (using AR)

An icky augmented reality alternative to punching robots.

Tim Green
by Tim Green
on Apr 5th 2012 at 2:46PM in News
Google unveils Project Glass AR eyewear

Google unveils Project Glass AR eyewear

New tech will allow the user to make video calls, take photos and make appointments via voice control.

Zen Terrelonge
by Zen Terrelonge
on Apr 5th 2012 at 12:09PM in News
MWC 2012: Blippar launches 'Blipp to Buy' m-commerce via AR service

MWC 2012: Blippar launches 'Blipp to Buy' m-commerce via AR service

Test subjects including Tesco and Domino's Pizza have received higher than usual click-thru rates.

Zen Terrelonge
by Zen Terrelonge
on Feb 27th 2012 at 2:25PM in News
Blippar adds augmented reality to 9m Nestle sweet packets

Blippar adds augmented reality to 9m Nestle sweet packets

Tech will be used for 'Red Ones' promotional campaign.

Zen Terrelonge
by Zen Terrelonge
on Feb 14th 2012 at 10:54AM in News
Footwear chain Clarks adopts augmented reality

Footwear chain Clarks adopts augmented reality

Aurasma's tech will be integrated into Women's Spring Summer ads.

Zen Terrelonge
by Zen Terrelonge
on Feb 9th 2012 at 5:31PM in News
Cherry Media: 'Skip 3D and go straight to AR'

Cherry Media: 'Skip 3D and go straight to AR'

Mobile adult content pioneer joins the 3D doubters.

Tim Green
by Tim Green
on Jan 27th 2012 at 10:47AM in Adult
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Aurasma partners with Bandai to animate boxed toys

Aurasma partners with Bandai to animate boxed toys

AR smartphone app to bring characters like Ben 10 to life in 3D.

Zen Terrelonge
by Zen Terrelonge
on Jan 25th 2012 at 10:11AM in News
Layar introduces user gen augmented reality

Layar introduces user gen augmented reality

New Stiktu service lets users add text, images, stickers and sketches to objects by scanning them with a phone.

Tim Green
by Tim Green
on Dec 23rd 2011 at 12:09PM in News
metaio launches free AR tools

metaio launches free AR tools

Newest version of a SDK that already powers over 70 apps and drives more than 10 million downloads.

Tim Green
by Tim Green
on Dec 8th 2011 at 6:03PM in News
Putting AR on the chipset

Putting AR on the chipset

Intel's plan to put augmented reality functions directly onto its chips could transform adoption of the tech, says Softtalkmobile.

SoftTalk Mobile
by SoftTalk Mobile
on Dec 7th 2011 at 12:20PM in News
Now That's What I Call Music gets AR treatment

Now That's What I Call Music gets AR treatment

Iconic UK music compilation can be scanned to launch extra content.

Tim Green
by Tim Green
on Nov 30th 2011 at 2:20PM in News
Tesco launches AR campaign

Tesco launches AR campaign

UK retailer enables the tech on 40 products for online and in-store shoppers.

Zen Terrelonge
by Zen Terrelonge
on Nov 17th 2011 at 11:43AM in News
Blippar and Mercedes Benz drive AR campaign

Blippar and Mercedes Benz drive AR campaign

Augmented reality handiwork to be showcased on 5,000 UK billboards.

Zen Terrelonge
by Zen Terrelonge
on Nov 14th 2011 at 11:53AM in News
Blippar brings image recognition to Heineken

Blippar brings image recognition to Heineken

Augmenting the parts other beers cannot reach via campaign with Irish music festival.

Tim Green
by Tim Green
on Nov 10th 2011 at 12:31PM in News