Entries in 'advertising metrics' (5)
InMobi Analytics reduces cost per conversion by 74 per cent
Ad firm proclaims effectiveness of its measurement system.
MMA standardises ad measuring metrics
With help from the Interactive Advertising Bureau and Media Rating Council.
AdMob reveals March metrics
Nokias share of global ad network impressions decreased by 2.5 per cent as US market grows.
BlackBerry leads smartphone ad requests
New stats from AdMob reveal smartphone share of mobile ad requests.
iPhone users love ads
AdMob says iPhone users 'over-indexing' on mobile ad impressions.



























