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Entries in 'advertising metrics' (5)

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InMobi Analytics reduces cost per conversion by 74 per cent

InMobi Analytics reduces cost per conversion by 74 per cent

Ad firm proclaims effectiveness of its measurement system.

Tim Green
by Tim Green
on Jun 17th 2011 at 12:06PM in News
MMA standardises ad measuring metrics

MMA standardises ad measuring metrics

With help from the Interactive Advertising Bureau and Media Rating Council.

Tim Green
by Tim Green
on Mar 2nd 2011 at 1:16PM in News
AdMob reveals March metrics

AdMob reveals March metrics

Nokia’s share of global ad network impressions decreased by 2.5 per cent as US market grows.

Stuart O'Brien
by Stuart O'Brien
on Apr 14th 2008 at 12:11PM in News
BlackBerry leads smartphone ad requests

BlackBerry leads smartphone ad requests

New stats from AdMob reveal smartphone share of mobile ad requests.

Stuart O'Brien
by Stuart O'Brien
on Mar 18th 2008 at 11:34AM in News
iPhone users love ads

iPhone users love ads

AdMob says iPhone users 'over-indexing' on mobile ad impressions.

by Ben Parfitt
on Dec 17th 2007 at 1:24PM in News