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Adeven raises funds to roll out ad analysis service

Adeven raises funds to roll out ad analysis service

Opening offices in New York and San Francisco to go with existing bases in London and Berlin.

Tim Green
by Tim Green
on May 25th 2012 at 11:40AM in News
50 per cent of of car shoppers would use mobile for research

50 per cent of of car shoppers would use mobile for research

But not while driving, you would hope.

Tim Green
by Tim Green
on May 24th 2012 at 10:54AM in News
StrikeAd and Celtra to offer real time bidding on rich media mobile ad

StrikeAd and Celtra to offer real time bidding on rich media mobile ad

Giving advertisers the chance to optimise campaigns based on which traffic responds best.

Tim Green
by Tim Green
on May 22nd 2012 at 11:03AM in News
Monetising Mobile: How Kiip gets clicks from 'happiness moments'

Monetising Mobile: How Kiip gets clicks from 'happiness moments'

Check out the US firm's radical new ad concept at ME's conference on rich media mobile advertising in July.

Tim Green
by Tim Green
on May 17th 2012 at 10:33AM in News
A third of mobile users in 'Asia 10' to have smartphones by year end

A third of mobile users in 'Asia 10' to have smartphones by year end

And there'll be one billion smartphones in use across the region by 2015.

Tim Green
by Tim Green
on May 16th 2012 at 11:56AM in News
Mondia Media to offer ad-funded content in Spain

Mondia Media to offer ad-funded content in Spain

Teams up with Spanish mobile ad network PS Móviles.

Tim Green
by Tim Green
on May 16th 2012 at 11:02AM in News
YOC makes loss in Q1

YOC makes loss in Q1

Revenue slips slightly as German firm ploughs ahead with re-structuring.

Tim Green
by Tim Green
on May 15th 2012 at 10:28AM in News
Ad tracking start-up Drawbridge raises $6.5m

Ad tracking start-up Drawbridge raises $6.5m

Says it will 'bridge the gap between desktop and mobile advertising'

Tim Green
by Tim Green
on May 11th 2012 at 9:27AM in News
Polar launches its own ad network

Polar launches its own ad network

Cross platform app builder unveils Polar Premium to give its publishers another revenue tool.

Tim Green
by Tim Green
on May 10th 2012 at 1:34PM in News
69 per cent of tablet owners used it to shop in the last 30 days

69 per cent of tablet owners used it to shop in the last 30 days

And 20 per cent say they shop less in bricks and mortar stores, since buying a tablet.

Tim Green
by Tim Green
on May 10th 2012 at 8:08AM in News
Ten days to save £60 on your Monetising Mobile ticket

Ten days to save £60 on your Monetising Mobile ticket

Hurry up and get early bird pricing for ME's unmissable conference on rich media mobile advertising.

Tim Green
by Tim Green
on May 2nd 2012 at 12:28PM in News
InMobi launches alternative to UDID

InMobi launches alternative to UDID

And it's making its new InMobi Ad Tracker tech available to all networks.

Tim Green
by Tim Green
on May 2nd 2012 at 12:17PM in News
Adforce incorporates Medialets rich media ads

Adforce incorporates Medialets rich media ads

First brand to use it will be Nissan and Irish Distillers via the RTE iPhone news app.

Tim Green
by Tim Green
on Apr 27th 2012 at 12:13PM in News
Buzz City ad activity doubles in a year

Buzz City ad activity doubles in a year

Singapore based firm now has 10,000 publisher sites, and more than 300 million unique users per month.

Tim Green
by Tim Green
on Apr 24th 2012 at 11:42AM in News
InMobi expands into Russia

InMobi expands into Russia

Opens office and appoints regional head to develop key BRIC region.

Tim Green
by Tim Green
on Apr 19th 2012 at 11:06AM in News
madvertise acquires Turkish mobile ad network

madvertise acquires Turkish mobile ad network

Accelerates EMEA expansion plans with move for Mobilike.

Tim Green
by Tim Green
on Apr 17th 2012 at 12:50PM in News
Want higher CPMs? Get a bigger screen

Want higher CPMs? Get a bigger screen

New stats from Velti show eCPMs for full screen ads can be seven times higher than for 468x60 banners.

Tim Green
by Tim Green
on Apr 12th 2012 at 11:29AM in News
Adfonic to turn mobile ads into TV-style video campaigns

Adfonic to turn mobile ads into TV-style video campaigns

New platform uses native iOS or Android video player to take the user from a mobile site or app straight to a video commercial.

Tim Green
by Tim Green
on Apr 12th 2012 at 10:35AM in News
StrikeAd advertising - now with even more targeting

StrikeAd advertising - now with even more targeting

Teams up with uKnow to enable even blind and unnamed traffic to still be contextually categorised.

Tim Green
by Tim Green
on Apr 11th 2012 at 10:33AM in News
madvertise launches 'non-UDID' targeting tech

madvertise launches 'non-UDID' targeting tech

German ad network rolls out Unique Device Detection system (UUD).

Tim Green
by Tim Green
on Apr 5th 2012 at 1:57PM in News