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Entries in '4th screen advertising' (19)

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Opera buys ad networks 4th Screen and Mobile Theory

Opera buys ad networks 4th Screen and Mobile Theory

Mobile browser company pays $26m and rising for UK and US firms.

Tim Green
by Tim Green
on Feb 16th 2012 at 10:51AM in News
3UK chooses 4th Screen Advertising for portal ads

3UK chooses 4th Screen Advertising for portal ads

Hands exclusive deal to UK firm; bumps Yahoo!

Tim Green
by Tim Green
on May 20th 2011 at 3:43PM in News
National Magazine Company makes mobile debut

National Magazine Company makes mobile debut

MIG builds first ever mobile internet sites for Company and Men’s Health, with more brands to follow.

Tim Green
by Tim Green
on Apr 19th 2011 at 12:31PM in News
MobileActive launches Oz mobile ad alliance

MobileActive launches Oz mobile ad alliance

IDEA will 'fast track mobile advertising solutions for businesses'.

Tim Green
by Tim Green
on Jan 25th 2011 at 10:47AM in News
UMG takes over Shazam app with expandable ads

UMG takes over Shazam app with expandable ads

Tag Kylie Minogue, get an ad for Lady Gaga...

Stuart Dredge
by Stuart Dredge
on Dec 2nd 2010 at 2:00PM in News
MobileActive and 4th Screen Advertising plan joint venture

MobileActive and 4th Screen Advertising plan joint venture

'Fundamental terms have been agreed' according to an ASX statement

Stuart O'Brien
by Stuart O'Brien
on Sep 16th 2010 at 12:39PM in News
4th Screen Advertising launches in the US with Shazam

4th Screen Advertising launches in the US with Shazam

Mobile advertising network hires sales teams on both coasts.

Stuart Dredge
by Stuart Dredge
on Aug 3rd 2010 at 11:09AM in News
4th Screen secures Global Radio mobile ad contract

4th Screen secures Global Radio mobile ad contract

Agreement covers iPhone, iPad, Blackberry, Android and Ovi

Stuart O'Brien
by Stuart O'Brien
on Jun 24th 2010 at 11:34AM in News
ITN Productions appoints new mobile chief

ITN Productions appoints new mobile chief

Ex-4th Screen exec Miguel Tatay joins news giant's digital content arm

Stuart O'Brien
by Stuart O'Brien
on May 12th 2010 at 12:18PM in News
Mobile ads drive Maserati GranCabrio

Mobile ads drive Maserati GranCabrio

Sports car maker teams with 4th Screen to promote latest model to UK smartphone owners

Stuart O'Brien
by Stuart O'Brien
on Apr 16th 2010 at 11:09AM in News
eBuddy signs 4th Screen for mobile advertising

eBuddy signs 4th Screen for mobile advertising

Banners, splash screens, links and rich media to appear in instant messaging apps.

Stuart Dredge
by Stuart Dredge
on Sep 22nd 2009 at 12:45PM in News
Bauer joins 4th Screen mobile ad network

Bauer joins 4th Screen mobile ad network

Exclusive 12-month partnership will see campaigns sold and served to on and off-portal destinations.

Stuart O'Brien
by Stuart O'Brien
on Apr 16th 2009 at 12:22PM in News
MIG to power Flirtomatic billing

MIG to power Flirtomatic billing

Sister company 4th Screen Advertising to handle mobile dating company's ad campaigns.

Stuart O'Brien
by Stuart O'Brien
on Nov 24th 2008 at 1:37PM in News
4th Screen bolsters sales team

4th Screen bolsters sales team

UK mobile ad specialist makes two appointments as expansion continues.

Stuart O'Brien
by Stuart O'Brien
on Sep 17th 2008 at 11:11AM in News
Virgin to use 4th Screen for mobile ads

Virgin to use 4th Screen for mobile ads

Virgin Media is to use 4th Screen Advertising's Mpression platform to deliver its mobile campaigns.

Stuart O'Brien
by Stuart O'Brien
on Jul 31st 2008 at 10:00AM in News
4th Screen details O2 mobile ad survey

4th Screen details O2 mobile ad survey

Eighty-eight per cent of respondents happy to receive advertising in exchange for free content.

Stuart O'Brien
by Stuart O'Brien
on Jul 17th 2008 at 7:16PM in News
SPECIAL FEATURE: The future of mobile advertising, part one

SPECIAL FEATURE: The future of mobile advertising, part one

In the first of three articles looking at the future of mobile ads, ME exec editor Tim Green gauges the market...

Stuart O'Brien
by Stuart O'Brien
on Jul 10th 2008 at 1:16PM in News
MTV and O2 vets join MIG board

MTV and O2 vets join MIG board

Mobile Interactive Group prepares for expansion as heavy hitters join advisory board.

Stuart O'Brien
by Stuart O'Brien
on Jul 8th 2008 at 11:51AM in News
MIG launches cross-platform marketing agency

MIG launches cross-platform marketing agency

Jigsaw to offer marketing solutions for mobile and the web.

Stuart O'Brien
by Stuart O'Brien
on Mar 18th 2008 at 5:39PM in News