New service allows companies to promote themselves to Skype users.
A new online platform has been launched by Skype in the form of Skype in the Workplace (SITW), which is aimed at enabling small businesses to promote their services to Skype users.
The free tool utilises Skype’s vast network to allow millions of small business across the world to promote themselves to new networks and connections. Users can also improve upon existing connections and establish new ones by sending messages or speaking directly over Skype.
"With more than 280 million connected users each month, Skype offers a huge range of contacts for the small-business community," said Ural Cebeci, head of SMB Marketing at Skype. "We aim to connect millions of small businesses with Skype in the workspace and believe that, by taking advantage of this shared network, businesses can develop the range of tools they need to grow, regardless of location or industry. From the designer in San Francisco looking to source textile suppliers in Thailand to the London consultant connecting with clients in Milan, the possibilities are endless."
Users are able to join the community via their existing Skype accounts and, through a series of promotional tools, can then create public ‘offers’ or ‘opportunities’, inviting community members to live sessions on Skype to demonstrate services or products to a wider audience. Furthermore, users can also book appointments with potential customers or suppliers and keep track of them with a meeting notification service. When an opportunity is over, users can instantly give testimonials on the product or service offered.