Multiplatform show Instantly Rich topped weekend ratings.
The show, already live in Spain, is co-produced by Zed and Argentinian channel Telefé. It went out at 7pm on Saturday and led audience ratings with an average share of 29.9 per cent, beating the footy.
The Argentinian edition is hosted by local TV star Mariano Peluffo.
Instantly Rich uses TV, web, and mobile as contestants navigate different challenges in order to garner voting support from viewers via SMS or landline.
This format was originally launched as “Rico al Instante” in January 2009 on Spain´s Antena 3 TV. Crews travel the country to knock on the doors of finalists, who are not aware that they have been chosen until that moment.
The audience decides who becomes “Instantly Rich” and who goes home empty-handed.
Article continues belowAdvertisement
Miguel Lopez-Quesada, General Manager of Zed TV, said: “All formats developed by Zed TV are conceived for international release, and with ‘Instantly Rich’ we are achieving this goal while working with the best partners."
Zed’s TV unit has launched three different formats in the past year: The Great Opportunity, Memory Pays and Instantly Rich. More programmes will go live this year.
In the next months, new launches of formats will take place across Europe, Latam and other parts of the world.
